G.H. Mumm

Useful Information

Location:	34 rue du Champ de Mars, 51100 Reims. (49.263779, 4.038733)
Open:	12-JAN to FEB Thu-Sat 10-13, 14-17:30. MAR to APR Thu-Sun 10-13, 14-17:30. MAY Mon-Wed, Fri-Sun, Hol 10:30-13, 14-17:30. JUN to OCT daily 10:30-13, 14-17:30. NOV to 24-DEC Thu-Mon 10:30-13, 14-17:30. Last tour starts 17. [2023]
Fee:	Cordon Rouge Experience: Adults EUR 28, Children (10-17) EUR 12, Children (0-9) free. Grand Cru Experience: Adults EUR 50, Children (10-17) EUR 12, Children (0-9) free. Discovery Experience: Adults EUR 35, Children (10-17) EUR 12, Children (0-9) free. [2023]
Classification:	Cellar
Light:	Incandescent Electric Light System
Dimension:	L=25 km, T=12 °C.
Guided tours:	Cordon Rouge Experience: D=90 min. Grand Cru Experience: D=90 min. Discovery Experience: D=90 min. ( )
Photography:	allowed
Accessibility:	no
Bibliography:
Address:	Mumm, 34 rue du Champ de Mars, 51100 Reims, Tel: +33-326-495970. E-mail: Mme Véronique Diaz, 34 rue du Champs de Mars, BP 2712 51053 Reims Cedex France, Tel: +33-326-496967, Fax: +33-326-495901. E-mail:
As far as we know this information was accurate when it was published (see years in brackets), but may have changed since then. Please check rates and details directly with the companies in question if you need more recent info.

History

1827	founded by Georges Hermann Mumm.
1876	Georges Hermann Mumm designs the red ribbon on the bottle.

Description

The general visit is called Cordon Rouge Experience and includes a 10 minutes film and a visit to the cellars. It is named after the G.H. Mumm Cordon Rouge, the House’s signature champagne. Obviously it also includes the tasting of this champagne, at least for those of legal age. You will learn how Georges Hermann Mumm, an ambitious, visionary entrepreneur, led Mumm during the 19th century. In 1876, he designed the red ribbon on the bottle, which was intended as a worldwide symbol of quality.

As far as we understand there is only one tour, the difference in price and name are only reflecting the wine which is tasted afterwards. At the Grand Cru Experience there are two exceptional champagnes of the 100% Grand Cru Mumm RSRV collection, and at the Discovery Experience the tasting of Mumm Millésimé, "a complex wine embodying Mumm’s know-how and excellence", is included. We understand, that the tours are actually the cheap part and most of the price is the cost of the champagne. Considering that we first listed the site in 2007, 15 years ago, we are quite baffled by the fact that the price quadrupled in this time. Also, children now cost a fee. If you are not especially interested in tasting the Mumm champagne you might consider visiting any other of the dozen or so champagne producers at Reims offering cellar tours. We could not find a single reason to justify the extreme price.

The G.H. Mumm Caveau or cellar is available for receptions and meetings. It has 270 m² and seats up to 180 guests, up to 280 on cocktail receptions. It was lately renamed R. Lalou Cellar, they do not give a reason on their website though.

The cellar was dug into the chalk below the city Reims, which took about 70 years as it was continually enlarged to accommodate the needs of the growing company. Today it has a total length of 25 km.